Personalized Courseware for First-Year Business Students
Where do I fit in business? Over 50 business school faculty use the new AI-enabled courseware PathAdvisor.ai to help over 150 sections and 10,000+ first-year students answer that question with confidence. PathAdvisor,
Guides first year students to best fit academic and career paths,
Teaches critical career competencies, including Career and Self Development, Critical Thinking, and Technology; and
Helps increase student well-being and retention.
Streamline adoption with your bookstore via platforms like VitalSource and Follett.
Top AACSB institution partners
University of Minnesota - Twin Cities, Carlson School of Management
Texas State University - McCoy College of Business
University of Alabama - Tuscaloosa, Culverhouse College of Business
More Higher Ed Partners
Kansas State University
University of Toronto - Mississauga
Who is PathAdvisor for, what it is, and how it helps business students find where they fit in. CEO Juliet Jones
What our AACSB-accredited institutions say,
“You are our favorite tool!...
The Career Decision Profile [in PathAdvisor] gives us the opportunity to show students the value of knowing their own strengths, identifying barriers that may hold them back, and reflecting about their career choices.
[It’s] not just an “add-on” for our course… it’s a core component of helping students learn to make key decisions and evaluate their own levels of confidence.”
Associate Director of Student Services, Top 20 undergraduate business school, AACSB-accredited, Career Key partner since 2016
Case Studies
Business Education Professional Development
DOWNLOAD Business School Curriculum Case Study
Integrated Career and Academic Advising
DOWNLOAD Kansas State University Case Study
Impact on First Generation College Students
“A pre/post administration of the CDP allows us to measure the degree of change on all the scales and we have found statistically significant progress. These results encourage further participation from our faculty partners.”
Watch & Discover
Take a quick video tour of Career Key.
Platform
Career Decision Profile
Career Key Discovery
Why College Major Fit Matters
Career Key CEO Juliet Jones and Founder Dr. Lawrence K. Jones, Professor Emeritus at N.C. State University, College of Education
Share your strategic priorities, we’ll tell you how Career Key can help
Founded by a counselor educator 25 years ago, Career Key has been the trusted source of career and professional development in higher education institutions. We’d love to hear from you!